Sales Outreach and Lead Qualification Agent

Problem

SDRs were spending extensive time personalising outreach and qualifying leads.

Solution

• Built an outbound agent that scrapes LinkedIn and company websites.
• Generates personalised outreach messages.
• Scores leads using the formula: Lead score = ICP Fit × Website Activity × Firmographic Match.
• Rep-facing dashboard showing recommended follow-ups.
• Automation pipeline pushes qualified leads into HubSpot.

Outcome

• SDR output increased by three times.
• Pipeline value grew by sixty percent in the first quarter.
• Sales reps only focused on deals worth pursuing.